Yihui Fan

Yihui Fan is an accomplished data science professional currently serving as the Associate Director of Data Science, Growth at King since November 2020. In this role, Yihui Fan has defined and implemented an analytic roadmap to optimize marketing ROI and has successfully recruited and onboarded a diverse team of data scientists, engineers, and analysts. Previously, Yihui Fan held the position of Lead Data Scientist at King, where development of the first pLTV model for user acquisition significantly reduced ROI prediction error and facilitated growth opportunities. Prior experience includes serving as a Senior Data Scientist at Decision Technology Ltd, where Yihui Fan led the creation of a scalable machine learning platform, and as a Data Scientist, focusing on sales forecasting and customer lifetime value optimization. Yihui Fan holds a Master’s Degree in Sociology from the University of Oxford and a Master’s Degree in Machine Learning from Birkbeck, University of London, as well as a Bachelor’s Degree in Linguistics and Sociology from The University of Manchester.