Patricia Friar

Patricia Friar is CMO at Kinnami. She has over 20 years-experience at the executive-level leading Marketing at B2B growth start-ups in emerging tech markets, primarily IT infrastructure, network security, storage and e-commerce software technologies. Most recently, Patricia was Sr. Director and co-founder at Viviota, an Engineering/Scientific data management software company accelerating digital transformation at the Edge.

Prior to Viviota, she was Managing Partner of The Compass Group for seven years, a business and marketing consultancy focused on emerging technology companies. She has been active in bringing 11 early-stage companies to market, rebranding four turn-arounds, resulting in six successful acquisitions and one IPO. Prior to a career in Marketing, Patricia was a software engineer, systems analyst and software development manager. She led world-wide deployments for Omega Computer Services and ABB.

Patricia holds an MBA with a concentration in Finance and Marketing from the SC Johnson Graduate School of Management at Cornell University and an AB in Archeology and Art History from Cornell University.