Rebecca Edwards is the current Director of Marketing and Ecommerce at KitchenAid Australia & New Zealand. Prior to that, Rebecca held positions such as Head of Advertising at David Jones, Head of Marketing - Everyday Rewards at Woolworths Group, and Marketing Manager at Cancer Research UK (CRUK). Rebecca also has experience as a Marketing Manager at Telstra and TJX Europe. Rebecca graduated from the University of Technology Sydney with a degree in Business, Marketing in 2003.
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KitchenAid Australia & New Zealand
Once upon a time, there was KitchenAid. Long ago Herbert Johnston stood and watched a baker mix bread dough with a heavy, iron spoon. The Ohio-based engineer was convinced there had to be an easier way and set his skills to work. By 1919 our classic Stand Mixer was born, setting the standard for reliability, flawless performance and timeless design. With a collection of stunning new models and optional attachments launched throughout the thirties, it was on the eve of World War II that the K5A model was introduced. Staying true to the machine’s award-winning design, it was the development of the KitchenAid colour palette that put the world of white goods into a downward spin. By 1955 people had fallen in love with Sunny Yellow, Island Green, Satin Chrome and Petal Pink. The nineties brought with them the introduction of the KitchenAid blender, among other portable appliances, in a range of bold, new colours – Empire Red, Hunting Green, Cobalt Blue and Majestic Yellow. Today, the colourful KitchenAid range can be found in family homes across Australia, America and the United Kingdom. Whether it’s our Food Processor, Pasta Roller or Classic Stand Mixer where the story first began, there’s a reason we’ve been invited to join these families. Our passion is for cooking, for fine food and how it celebrates a connection with our loved ones and our long-standing traditions. We know that a familiar smell, or taste, can instantly take us back in time to special moments we lived long ago. Whether it’s Grandma’s age-old carbonara or Dad’s grilled lamb rissoles on a summer’s barbecue, KitchenAid helped bring the meal to the table. Once upon a time, there was KitchenAid. And since that time, we’ve stayed true to our passion for crafting high quality products that ultimately help your family produce beautiful food. In many cultures food is an expression of love – and in the KitchenAid culture, that’s what we’re all about – cooking from the heart.