Charlotte Sam

Charlotte Sam, also known as 岑才华, has extensive experience in corporate communications and marketing. Charlotte has held various senior roles in prominent companies such as KK Women's & Children's Hospital, Signify (formerly Philips Lighting), Huawei Technologies, Motorola Solutions, Oracle, Nokia, and IMDA.

In their most recent role as Deputy Director of Corporate Communications at KK Women's & Children's Hospital, Charlotte manages executive and staff communications, as well as media and industry relations. Charlotte is responsible for reputation management and uses audience-centric storytelling to promote the hospital's values of compassion and integrity.

Prior to this, Charlotte served as Head of Corporate & Marketing Communications for APAC at Signify. Charlotte led all external-facing communications and was part of the ASEAN leadership team, providing guidance in change and reputation management initiatives. Charlotte'srole at Signify also involved content marketing, brand communications, digital marketing, and sustainability.

Before joining Signify, Charlotte was Senior Director of Corporate Communications (International) at Huawei Technologies, where they focused on engaging with technology media and analysts outside of China. Charlotte also coached teams and provided counsel on international narratives regarding R&D and regulatory work.

Charlotte's career also includes senior leadership positions at Motorola Solutions, Oracle, Nokia, and IMDA. Charlotte has expertise in various areas such as executive and stakeholder communications, thought leadership, advocacy marketing, change management, and employee communications.

Overall, Charlotte Sam has a strong track record in leading and managing communications strategies for multinational organizations, with a focus on reputation management, brand communications, and strategic marketing.

Charlotte Sam (岑才华) holds a Bachelor of Business degree in Information Systems from Curtin University. Charlotte also has an Executive Diploma in Asia Pacific Marketing Management from the Marketing Institute of Singapore and a Master of Science in International Marketing from the University of Strathclyde. In addition to their formal education, Charlotte has obtained various certifications in fields such as quality and safety, personal branding, web 3.0, medical terminology, data analytics in healthcare, and digital marketing. Charlotte has also completed courses in topics like machine learning for business challenges, sales enablement, and YouTube channel growth.