Kristin Lihagen Zetterlund

Kristin Lihagen Zetterlund has a diverse work experience spanning various roles and industries. Kristin is currently working at Klarna as a Marketing Manager, where they have been since May 2023. Before that, they held the position of Senior Marketing Associate at the same company, starting in March 2021.

Prior to their time at Klarna, Kristin worked as a Digital Marketing Manager at & Other Stories, a fashion brand under the H&M Group. During their tenure from April 2017 to March 2021, they were responsible for global digital marketing activities in 15 markets, focusing on affiliate marketing, influencers, search engine marketing (SEM), user-generated content (UGC), site development, and social media.

Kristin also gained experience as a Digital Manager at Fazer, where they focused on creating brand awareness and implementing CRM strategies for the Swedish market from April 2016 to March 2017.

Before that, Kristin worked at Bonnier Tidskrifter as a Digital Marketing Coordinator & Specialist from June 2013 to April 2016. Their responsibilities included planning digital media purchasing, conducting email marketing campaigns, and analyzing campaign performance.

Kristin started their career at Patchwork Group as a Social Editor from August 2012 to May 2013. In this role, they managed content and accounts for clients like Colgate-Palmolive, Pernod Ricard, L'Oreal, and Bosch.

Kristin's earliest work experience was as a Sales Assistant at Byredo Parfums from September 2010 to August 2012.

Kristin Lihagen Zetterlund pursued their education at Stockholm University from 2009 to 2012, where they obtained a Bachelor's degree in Fashion Studies. During their time at the university, they also completed a degree in Marketing Communication and IT. Prior to their studies at Stockholm University, they attended Rudbecksskolan from 2004 to 2007, but the specific degree or field of study obtained from this institution is unknown.