Martin Wassborn

Director, Consumer Growth & Loyalty at Klarna

Martin W. has a strong background in marketing and consumer growth, with experience at companies such as Klarna, SAS, Spotify, Lentus AB, and Wassborn Consulting. Martin has held various titles such as Director of Brand & B2C Marketing, Director Analytics and Communication, and Director, Head of Relationship Management. Martin has also been recognized for their work, receiving awards such as Guldägget and Cannes Lions International Festival of Creativity. Their expertise lies in leading global marketing teams, developing AI-driven strategies, and driving growth initiatives at scale.

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