Martin Wassborn

Martin Wassborn is the current Director of Consumer Growth & Loyalty at Klarna. Prior to this, they were with Spotify for just under a year as Head of User Insight. There, they were responsible for user insight, visualization, data mining, consumer insight, Hadoop, Google visualization, MySQL, and PHP. Martin delivered key presentations on the use of the application and users' behavior. Martin also conducted international customer surveys and created user insight presentations and visualizations used for decision making and understanding. Before Spotify, Wassborn spent four years at Scandinavian Airlines as Director and Head of Relationship Management (CRM). There they led a team of 11 employees responsible for direct marketing, analytics, big data, data mining and partner sales for SAS's two loyalty programs, EuroBonus (B2C) and Credits (B2C). Under their leadership, the team increased customer retention, member growth from 2.8 M to 3.6 M, and partner sales. Wassborn was also responsible for developing and implementing "New EuroBonus" and managing the CRM marketing and analytics budget.

Martin Wassborn has a M.Sc in Computational Science from University College Dublin and a Master of Engineering in Media Technology from Linköping University.

Their manager is David Sykes, Chief Commercial Officer. Some of their coworkers include Eric Petitfils - Head of Sales & Partnerships Klarna France, Victoria Watmough - Commercial Director, and David Pourjahan - Head of US Tech and Lifestyle Retail.