Mike Waywell

Mike Waywell has a diverse work experience in the advertising industry. Mike started their career at BMB London as an Account Manager, where they worked with multinational clients such as ING Direct, Virgin Money, and William Hill. During this time, they also led pro-bono projects for suicide prevention charity CALM and developed the launch campaign for property start-up Purplebricks.

After their time at BMB London, Mike joined Wieden + Kennedy, where they took on various roles, including Account Manager for Nike and Tesco. Mike was involved in launching the Nike SNKRs app across Europe and extending the global Olympics 2016 'Unlimited' campaign to city-specific initiatives. Mike later became an Account Director for Nike, working on campaigns for Nike Running in Berlin, Nike Football for Chelsea and Tottenham FC partnership launches, and producing work for high-profile athletes like Wayne Rooney, Mo Farah, and Francesco Totti. Mike's significant achievement during this time was leading key parts of the successful 'Dream Crazy' campaign for Nike, featuring Colin Kaepernick, which gained global attention and became the brand's most successful campaign in terms of brand value.

Mike then joined Mother, where they worked as an Account Director before moving on to Droga5 as a Group Account Director. At Droga5, they served as the account lead on Maserati, developing a new brand positioning and a launch campaign featuring David Beckham as a global ambassador. Mike also worked on projects for Coca-Cola and Amazon Prime, contributing to the strategic platform for the launch of Grecale.

Currently, Mike is working at Klarna as the Consumer Marketing - UK&I Lead, overseeing marketing activities in the UK and Ireland.

Overall, Mike Waywell has gained extensive experience in account management, brand positioning, and campaign development, working with renowned brands like Nike, Coca-Cola, and Maserati. Mike has demonstrated their ability to deliver successful campaigns that drive brand recognition and value.

From 2005 to 2007, Mike Waywell attended Carmel Sixth Form College. However, no degree or field of study information is provided for this period. From 2007 to 2010, they studied at Alliance Manchester Business School and obtained a 2.1 BSc (Hons) degree in Management (Marketing).