Richard Birks

Richard Birks is a seasoned market research professional with significant experience in various roles. Currently serving as Senior Partner/Director at Klein (formerly TKP) Market Research since 2006, Richard specializes in applying world-class market research methods to deliver valuable insights to clients. Prior experience includes positions as Category Insights Manager and Strategy Development Manager at Cadbury Schweppes from April 1999 to February 2006, as well as Research Manager at Cadbury plc. from April 1996 to March 1999. Richard holds a Masters in Marketing from Melbourne Business School (1999-2001) and a Bachelor in Economics from The University of Queensland (1986-1990).