Payton Cranford

Payton Cranford is a seasoned marketing professional with extensive experience in media buying and social media management. Currently serving as Chief Marketing Officer at OX SOX since May 2023 and Senior Media Buyer at Chappell Digital Marketing since June 2020, Payton has demonstrated leadership and strategic acumen. Additionally, Payton contributes to the Institute for Entrepreneurship and Innovation at TCU as a Content Creator and Social Media Manager, while also leading as Chapter President of the Collegiate Entrepreneurs’ Organization and as a Neeley Complete Experiential Engagement Student Leader. Payton is committed to mentorship as a Leaders for Life Mentor at Texas Christian University and previously worked as a Sales Representative at ASI Gymnastics. Payton holds a Bachelor of Business Administration in Marketing and Comparative Race and Ethnic Studies from Texas Christian University.