Salma Kharchafi

Salma Kharchafi is a seasoned marketing professional with extensive experience in digital transformation, customer experience, and strategic marketing management. Currently serving as Directrice marketing for KLEPIERRE, overseeing marketing initiatives for France and Belgium, Salma manages a team of 28 professionals across 40 shopping centers, focusing on events, digital strategy, CRM, and media relations. Former roles include Head of Digital Platforms & Omnichannel CX at KLEPIERRE, and Senior Consultant at Vertone, specializing in strategy and digital transformation. Salma's earlier career includes positions at Kering, CREADEV, HSBC, Nomura Securities, and Lehman Brothers, supported by a Master of Science in Management and Finance from emlyon business school and additional advanced studies in China and Italy.