Bill Lawson

Bill Lawson is an accomplished media strategy professional with extensive experience in digital investments and campaign management. Currently serving as Senior Director of Media Strategy & Planning at Klick since March 2018, Bill leads account management and annual media investment planning for US healthcare clients. Previous roles include Director of Media Planning and Director of Digital Investments at Dentsu Aegis Network, where Bill developed comprehensive digital strategies and managed teams across various categories such as CPG and retail. Bill's career began at Mediacom Canada as a Digital Specialist, after which Bill honed skills in digital campaign execution and analysis. Bill holds a Bachelor of Arts in English from Laurentian University.