Kenneth Rodriguez

Kenneth Rodriguez is a seasoned media planning professional with extensive experience in developing and executing media strategies for notable clients. Currently serving as Senior Director of Media Planning & Strategy at Klick since May 2016, Kenneth leads media tactics for Takeda Pharmaceuticals, specializing in campaigns for major depressive disorder. Previous roles include Director of Media Planning & Strategy and Manager of Media Planning at Critical Mass, where digital advertising for Miami Tourism was a focus, and Portfolio Manager at Universal McCann, overseeing media for ExxonMobil. Kenneth has also held positions at Starcom MediaVest Group and UM Worldwide, managing campaigns for clients like Walmart and Kohl's. Academic credentials include a Master's degree from Baruch College with a concentration in Business/Marketing, a CELTA Certificate from the University of Cambridge, and a Bachelor's degree in Journalism/English from Utica University.