Rebecca Fulton

Chief Marketing Officer at Kliken

Rebecca Fulton, MBA has extensive work experience in marketing and content strategy. Rebecca currently serves as the Director of Marketing at Kliken since November 2021. Prior to that, they held the position of VP of Marketing at Hyrell from March 2019 to November 2021.

From 2012 to 2019, Rebecca worked at Valpak, where they held various roles including Director of Content & Customer Marketing Strategy, Manager of Content Strategy, Specialist in Interactive Content - B2B Marketing, and Analyst in Interactive Content - B2C Marketing. Their responsibilities included developing and executing client communication strategies, building loyalty and retention programs, managing SEO and SEM campaigns, and creating digital advertising programs.

Before their time at Valpak, Rebecca owned and operated a photography company called RBF Photography from April 2009 to March 2015. As the Owner/Photographer, they handled all aspects of the business, including finance management, marketing strategies, website development, and design of marketing materials.

Rebecca started their career as a Marketing Manager at Yacht StarShip, where they worked from May 2005 to June 2008. In this role, they were responsible for media purchasing, supervising the reservations department, handling graphic design changes, and managing customer service issues.

Overall, Rebecca Fulton, MBA has a strong background in marketing, content strategy, and business ownership, with a focus on developing and executing effective marketing campaigns, managing budgets, and driving customer engagement.

Rebecca Fulton, MBA, has a diverse education history. Rebecca obtained their Master of Business Administration (MBA) from the University of Florida - Warrington College of Business from 2012 to 2014. Prior to that, they pursued a Masters of Business Administration (MBA) from the University of Florida in 2012 and 2013, with a specialization in Masters of Business Administration. Rebecca completed their undergraduate studies at the University of South Florida from 2001 to 2005, earning a Bachelor of Arts (BA) degree in Marketing.

In addition to their academic achievements, Rebecca Fulton has also obtained several certifications. In 2017, they completed the "Viral Marketing and How to Craft Contagious Content" course offered by Wharton Online at the University of Pennsylvania. In 2016, they obtained certification in "High-Impact Business Writing" from the University of California, Irvine Division of Continuing Education via Coursera. Rebecca also holds certifications in Google AdWords Sales Representative (2015), Google Tag Manager Fundamentals (2021), Google Ads Display (2022), and Google Shopping Ads (2022) from Google. Furthermore, they are certified as a Content Marketing Specialist by HubSpot Academy (2017). Additionally, in 2022, they completed the "Set up Intercom for your business" course offered by Intercom.

Overall, Rebecca Fulton has a strong educational background with a focus on business administration, marketing, and various digital marketing certifications.

Links

Timeline

  • Chief Marketing Officer

    November 1, 2023 - present

  • Director, Marketing

    November, 2021