Tracy Berry

Tracy Berry serves as a Member of the Board of Directors at Zeke, a platform aiding job seekers in the application and networking processes. As the Principal of Berry Insights, Tracy provides actionable competitive intelligence to clients across various growth stages. Additionally, Tracy holds a Fellow position at the Council of Competitive Intelligence Fellows, promoting ethical intelligence practices. As an Advisor for Klue, involvement in shaping the competitive intelligence landscape continues. Previous roles include Director of Competitive Intelligence and Communication at Freshworks, Director of Competitive Strategy at Automation Anywhere, and Senior Competitive Strategy Manager at ServiceMax, among others. Tracy's educational background includes a B.S. in Public Administration from Indiana University Bloomington, graduate work in National Security Studies at Georgetown University, and a program sequence in Marketing Analytics and ROI from U.C. Berkeley Extension.