Rida Jafri

Rida Jafri is an accomplished finance professional with extensive experience in commercial finance and business analysis across various sectors. Currently serving as the Head of Commercial Finance at Kmart Australia Limited since September 2023, Rida previously co-founded (think) enough., an online business directory promoting ethical consumerism in Australia. Rida held multiple roles at Target Australia, culminating in the position of Head of Commercial Finance, where significant contributions were made to the organization's turnaround strategies, driving substantial sales growth and margin improvements. Earlier career experiences include pivotal finance roles at GSK Consumer Healthcare and Unilever Pakistan, along with foundational positions at AkzoNobel and Ernst & Young. Rida holds professional qualifications from ICAEW and ACCA, underscoring a strong background in finance and accounting.