Johanna Bauer

Johanna Bauer is an experienced marketing professional specializing in digitalization and content management. Currently serving as Projektleitung Marketing Digitalisierung and overseeing Marketing CRM & Messen/Events at Knaus Tabbert AG since April 2023, Johanna previously contributed to PARAT Solutions GmbH from February 2022 to April 2023, managing content across PIM/MAM and CRM systems while providing customer support. From February 2015 to January 2022, Johanna held a similar content management role at PARAT Beteiligungs GmbH / PARAT GmbH + Co. KG. Educational qualifications include a PIM-Manager certification from FWI, an E-Commerce Manager (IHK) degree from HSB Akademie, and an Industriekauffrau degree from Berufsschule 2 Passau. Additionally, Johanna holds a Fachabitur in Wirtschaft from FOS Waldkirchen.