Alicia Johnson

Alicia Johnson is an accomplished marketing professional with extensive experience in retention marketing and campaign management. Currently serving as Retention Marketing Manager and Team Lead at Knix since November 2021, Alicia oversees the strategy and execution of automated customer journeys, focusing on optimizing performance through A/B testing and reducing churn rates. Alicia's previous roles include marketing coordinator at cuddle+kind, where responsibilities included executing email and SMS campaigns, and engagement work across social media platforms. Educational credentials comprise an Honours Bachelor of Arts from Western University and a Graduate Certificate in Marketing Management from Sheridan College.