Carolina Wimmer

Carolina Wimmer currently serves as the Retention Marketing Manager for North America at Helly Hansen, beginning in September 2023. Previously, Carolina held various roles at YETI from November 2019 to September 2023, including Senior CRM and Email Marketing Specialist and Marketing Program Manager. Prior experience includes positions at Adlucent from May 2017 to November 2019, where responsibilities spanned from Senior Marketing Coordinator to Marketing Coordinator, with a focus on managing marketing initiatives, event coordination, and content creation. Earlier internships include roles in public relations and marketing at Gryphon Agency, Hewlett Packard Enterprise, McCombs School of Business, and Cyc Fitness. Carolina earned a Bachelor of Science in Public Relations, with minors in Business and French, from The University of Texas at Austin in 2018, and completed a Business Analytics Nanodegree from Udacity in 2020.