Keith Wiegold

Keith Wiegold has a diverse work experience in the field of content strategy and marketing. Keith is currently working as the Senior Director of Content Strategy at Knotch since 2022. Prior to this, they served as the Community Lead at Pros & Content Community starting from 2021. In 2023, they will also be authoring a book titled "We're Engaged! A Content Marketer's Guide to the Customer Journey with C.A.R.E. (tm)".

Keith has held several leadership positions in their career. From 2019 to 2021, they worked at Rimini Street as the Head of Content Marketing and Senior Director of Marketing, Brand, and Corporate. Keith was responsible for leading content marketing strategies. Before that, they were the Head of Content Marketing, Director of Brand Marketing, and Co-Creative Director at Shop Your Way from 2018 to 2019.

In 2017, Keith worked as a Senior Strategist in Content Marketing and Brand at Discover Financial Services. Prior to that, they were employed at IBM as a Content Marketing Subject Matter Expert and Digital Marketing Strategist from 2015 to 2017. Before starting their corporate career, Keith founded their own company Nutlug in 2009, where they served as the Sole Proprietor and Chief Engagement Officer until 2015.

Keith also has experience in academia. Keith worked as an Adjunct Professor at Northwestern University's Medill School of Integrated Marketing Communications from 2008 to 2011. Additionally, they held the role of Director of Content Marketing at Haymarket Network in 2008.

Keith Wiegold holds a Master of Science (MS) degree in Communications from the University of Illinois Urbana-Champaign. Keith also obtained a Bachelor of Science (BS) degree in Advertising from the same institution. In addition to their formal education, Keith has acquired several certifications, including "Content Marketing: ROI" and "The Most Important Content KPIs for Creators" from LinkedIn in 2022, as well as "Shane Snow on Storytelling" from LinkedIn in 2018. Keith has also completed the Leadership Development Program (LDP) from the Center for Creative Leadership. Keith has further attended the Meredith Publishing College conducted by Meredith Corporation, although the exact completion dates are not provided.