Gretchen Northacker

Gretchen Northacker has extensive work experience in the media industry. Gretchen began their career in 2007 at VUBIQUITY (formerly On Demand) as a Media Services Supervisor and later took on the role of Content Management Supervisor. In these positions, they managed client communication and supervised daily tasks.

From 2010 to 2015, Gretchen worked at VUBIQUITY as a Media Services Manager. In this role, they led and mentored a team of ten and negotiated media rates. Gretchen also managed relationships with agencies and tracked materials expenditure.

Gretchen then transitioned to the role of Senior Content Supplier Manager from 2015 to 2016. In this position, they developed client relations, deepened commercial relationships, and identified upselling opportunities.

From 2016 to 2020, Gretchen served as a Senior Content Acquisitions Manager at VUBIQUITY. Gretchen'sresponsibilities included licensing negotiations, attending meetings with content licensors, and researching industry trends.

Most recently, in 2020, Gretchen became the Director of Global Content Acquisitions & Strategy at VUBIQUITY. In this role, they are responsible for long-term deal negotiation and strategy for major US studios and independent distributors. Gretchen focuses on content selection, financial analysis, and technical requirements.

Overall, Gretchen Northacker has demonstrated expertise in content acquisitions, supplier management, and media services throughout their career in the media industry.

Gretchen Northacker earned an Associate's Degree in Media Production from American Inter-Continental University from 2005 to 2007. Prior to that, they obtained a Bachelor's Degree in English Literature from Alfred University, completing their studies from 2000 to 2004.