Alessia Freda is a senior manager with over 25 years of experience in brand communication and media. Currently serving as the Head of Strategic Marketing & Content at Engineering Group, Alessia has previously held significant roles, including Co-founder of PA Social, Italy's first association dedicated to digital communication. In past positions, Alessia managed media relations for national and international events and advised the Minister of Agriculture on communication strategies. Alessia also worked as a journalist, contributing expertise to various media outlets. They graduated from Università degli Studi di Roma 'La Sapienza' in 2005.
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