Nicola Appleyard

Nicola Appleyard is a seasoned marketing professional with extensive experience in marketing automation and program management. Currently serving as Senior Marketing Automation Manager at KnowBe4 since November 2022, Nicola previously held the position of Marketing Automation Manager at Soldo, where responsibilities included creating email marketing campaigns and implementing automated nurture flows across various regions. Prior roles include Marketing Automation Manager at Ivanti, focusing on global campaign development for the EMEA and APAC regions, and Global Marketing Programs & Automation Manager at Peltarion, where Nicola set up Marketo from scratch. Earlier experience includes marketing operations roles at LogRhythm and Arcserve, managing localized content and email campaigns across multiple languages and territories. Nicola began a career in account management at Enigma Marketing Services, managing integrated marketing campaigns for prominent IT clients. Educational background includes a National Diploma in 3D Design from the Reading School of Art and Design.