Ulrich Sowade

Ulrich Sowade possesses extensive experience in customer systems and ticketing within the event management sector. Currently serving as Referent Customer Systems / Ticketing at Koelnmesse GmbH since December 2021, Ulrich previously worked at dimedis GmbH from July 2013 to December 2021, focusing on the setup, testing, and management of online ticket shops for major German trade fairs using FairMate software. Prior to that, Ulrich spent 18 years at A. Sutter Fair Business GmbH in various roles, including project leadership in e-media and business development, overseeing online databases, websites, and payment systems, as well as managing key accounts for multiple trade publications and international exhibitions.