Tara Pickard

Tara Pickard is an accomplished marketing professional with extensive experience in digital marketing strategy and execution. Currently serving as the Marketing Strategy & Planning Manager at Carlson Marketing since November 2022, Tara specializes in developing comprehensive campaign marketing strategies, focusing on email marketing and data-driven customer segmentation. Previous roles include Marketing Manager at FuzzYard, where responsibilities encompassed SEM/SEO optimization, social media management, and eCommerce initiatives. Experience as a Digital Specialist at BASF and a Digital Marketing Manager at Zagame Corporation further solidifies Tara's expertise in digital marketing tactics, loyalty program management, and content creation. Tara holds a Bachelor of Business in Marketing and Management from La Trobe University and a Digital Marketing certification from General Assembly Melbourne.