Koin Limited
Rachel Darby is a seasoned commercial professional with extensive experience in e-commerce and brand management. Currently serving as the Commercial Director at Koin Limited since January 2019, Rachel has been instrumental in driving the company's global growth in the e-commerce sector. As the Owner and Managing Director of Pastel Sixteen Ltd, a unique online fashion brand launched in 2017, Rachel has successfully developed a vibrant collection of footwear. Previously, Rachel held the position of Senior Brand Manager at Kondor Ltd, leading a brand team in managing the lifecycle of consumer electronic accessories. Additionally, as Product Group Manager at 288 Group Ltd, Rachel oversaw the largest product group with significant sales achievements. Early career experience includes a role as Media and Communications/CRM Assistant at Yeovil Town Football Club. Rachel holds a BA (Hons) in Communication and Media from Bournemouth University and has further education from The Institute of Direct and Digital Marketing.
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Koin Limited
At Koin, we specialise in creating and growing exceptional online brands that captivate audiences worldwide. Founded in 2012, we’ve built a reputation for transforming bold ideas into thriving e-commerce businesses, driven by innovation, creativity, and a commitment to delivering outstanding customer experiences. As a pure e-commerce company, our mission is clear: to develop and acquire brands that resonate with customers and have the potential to succeed on a global scale. From product ideation to seamless online sales, we focus on every detail to ensure our brands stand out in competitive markets. Our success is fueled by a passion for identifying untapped opportunities, optimising customer journeys, and leveraging technology to drive growth and efficiency. Our portfolio is diverse and ever-growing, with each brand designed to solve real-world needs, spark curiosity, and deliver value. Whether through imaginative new launches or strategic acquisitions, every brand we create carries a commitment to quality, creativity, and customer satisfaction. With an eye on sustainability and a focus on meaningful connections, we strive to build businesses that make a lasting impact. Looking ahead, we’re on an ambitious journey to achieve £100 million in turnover by 2030. This growth will come through smart diversification, expansion into new markets, and continuous investment in our operational infrastructure. By embracing innovation and adapting to the evolving digital landscape, we are well-positioned to reach our goals and continue delivering excellence to our customers worldwide.