Kokoro Global
Alita Benson is currently the Human Resources Director at Kokoro Global. Prior to this role, she held various HR positions at companies such as easyJet, T-Mobile UK, and FUJITSU SIEMENS COMPUTERS. With a background in personnel management and a BA Honours in English Literature, Alita has extensive experience in developing and implementing HR strategies, managing teams, and driving business success through people initiatives. Throughout her career, she has demonstrated leadership in driving change, improving employee engagement, and delivering results in various organizations.
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Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.