Kokoro Global
Anna Lewis is a Research Director at Kokoro Global since May 2019. Prior to this, she worked as an Associate Director at ABA Research from June 2018 to May 2019. With a background in Psychology from the University of York, she has held various research positions at companies such as Trinity McQueen, ICM Research, Join the Dots, and Arkenford Ltd.
Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.