Kokoro Global
Helena Nasrin is a seasoned professional with over a decade of experience in data services and analysis. Currently serving as a Data Services Manager at Kokoro Global since May 2019 and at ABA Research since August 2012, Helena has also held roles as a Senior Data Analyst and Data Analyst at ABA Research. Prior experience includes an Analyst position at Argus Information and Advisory Services from January 2011 to July 2012. Helena holds a Bachelor of Science degree in Statistics with Business from Kingston University, completed in 2010.
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Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.