Kokoro Global
Mike Wallis is a chartered accountant with over 20 years of experience in practice and industry. He has held various senior finance positions in companies such as Penguin Books, Pearson, The Walt Disney Company, and Allied Domecq Inns. Currently, he serves as the Finance Director at Kokoro Global since January 2012. Prior to this, he worked as a Business Consultant as a Sole Trader from 2010 to 2012. Mike holds a Bsc in Metallurgy and Material Science from the University of Birmingham.
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Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.