Rachel Mason

Associate Director at Kokoro Global

Rachel Mason is an experienced professional specializing in quantitative research and HR administration. Currently serving as Associate Director at Kokoro Global since January 2020, previous roles include Research Manager and Senior Research Executive. Prior to Kokoro Global, Rachel worked at Ipsos MORI and GfK, where significant contributions were made as a Senior Research Executive. Additionally, Rachel has held positions in fundraising and HR coordination with St Luke's Hospice and Phase Eight, respectively, gaining skills in event management and international HR support. Rachel holds a Bachelor of Science degree in Sociology from the University of Bath and has experience in various roles related to event organization and market research.

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Kokoro Global

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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.


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