Lukas Prokop

Head Of Brand Strategy at Komercni Banka as

Lukas Prokop is an experienced marketing and brand strategy professional with a diverse background in leadership roles across various companies. Currently serving as the Head of Brand Strategy and Marketing Communication Manager at Komerční banka since May 2022, Lukas Prokop previously worked as an Account Director at McCANN Prague, focusing on communication campaigns for Air Bank. Prior to this, Lukas Prokop was the Managing Director at PLEON Impact, transforming a small PR agency into a competitive full-service advertising agency. Additionally, core entrepreneurial experience includes co-owning Yum Brands s.r.o. and co-founding Parlor Ice Cream Cookie Sandwiches, where financial management and team leadership were crucial. Previous positions also include Account Director at DDB Prague and Senior Brand Manager at Euro RSCG (now Havas Worldwide), managing major client accounts and leading teams in developing integrated marketing strategies. Education includes ongoing studies at the University of New York in Prague and a Diploma of IT from Kent Institute of Business and Technology.

Location

Prague, Czech Republic

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Komercni Banka as

Komercni Banka as is a Czech Republic-based commercial bank. The Bank's business activities are divided into three operating segments: Retail Banking, providing products and services to individuals, such as predominantly current and saving accounts, term deposits, overdrafts, credit card loans, personal loans and mortgages; Corporate Banking, providing products and services to corporate entities, such as current accounts, term deposits, revolving loans, business loans, mortgages, foreign currency and derivate products, syndicated and export financing and guarantee transactions; and Investment Banking, trading with financial instruments. In addition, the Bank offers insurance services, supplementary pension plans, building savings and mediation of business transactions and services. The Bank operates several subsidiaries. The Bank is a member of Societe Generale Group.


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Employees

5,001-10,000

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