Lukas Prokop

Head Of Brand Strategy at Komercni Banka as

Lukas Prokop is an experienced marketing and brand strategy professional with a diverse background in leadership roles across various companies. Currently serving as the Head of Brand Strategy and Marketing Communication Manager at Komerční banka since May 2022, Lukas Prokop previously worked as an Account Director at McCANN Prague, focusing on communication campaigns for Air Bank. Prior to this, Lukas Prokop was the Managing Director at PLEON Impact, transforming a small PR agency into a competitive full-service advertising agency. Additionally, core entrepreneurial experience includes co-owning Yum Brands s.r.o. and co-founding Parlor Ice Cream Cookie Sandwiches, where financial management and team leadership were crucial. Previous positions also include Account Director at DDB Prague and Senior Brand Manager at Euro RSCG (now Havas Worldwide), managing major client accounts and leading teams in developing integrated marketing strategies. Education includes ongoing studies at the University of New York in Prague and a Diploma of IT from Kent Institute of Business and Technology.

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