Marianne Hakala

Marianne Hakala has over 15 years of experience in marketing and communications, primarily within the industrial sector. Currently serving as the Marketing and Communications Manager for Industrial Service & Equipment EMEA North at Konecranes since January 2011, Marianne manages strategic marketing plans and multichannel online campaigns, with a strong focus on digital marketing, content creation, and analytics. Previous roles at Konecranes included Marketing Manager and Marketing Specialist, where responsibilities encompassed digital marketing activities and internal communications. Prior experience includes positions at IFS Finland Oy and Nexstim Oy, where operational marketing tasks and customer communication initiatives were key. Marianne holds a Specialist Qualification in Marketing Communications from Markkinointi-instituutti and degrees in International Business and Marketing & Communications from Haaga-Helia University and Tampere University of Applied Sciences, respectively.