Xavier van Box Som

Xavier Van Box Som serves as the European Marketing Category Manager at Ecotone since March 2018, overseeing dairy alternatives drinks and cooking aids across multiple brands within the Ecotone Group. Responsibilities include defining and implementing the European marketing strategy, identifying trends and innovations, coordinating innovation projects, and optimizing the product portfolio. Prior to Ecotone, Xavier held the position of Marketing Category Manager at Wessanen and European Senior Buyer at Distriborg-Wessanen Group, contributing to local purchasing, negotiations, and strategy development over a portfolio of €15 million. Early career experiences include roles as a Buyer at Misteuro SAS and Auchan, focusing on sourcing, negotiations, and managing commercial operations. Xavier holds a specialized Master's degree in Marketing and Quality Management from SKEMA Lille and an Engineering degree in Agro-Food from Polytech Lille.