Edyie Bryant

Edyie Bryant is a seasoned marketing professional with extensive experience in the apparel industry. Currently serving as Senior Marketing Manager at Kontoor Brands, Inc. since May 2019, Edyie Bryant directs the development and implementation of marketing programs, focusing on social media, public relations, and special events, particularly in country music. Previously, Edyie held the position of Senior Marketing Manager at VF Jeanswear--Wrangler for over 21 years, where responsibilities included enhancing brand awareness and consumer loyalty through strategic marketing initiatives. Earlier experience includes serving as Marketing Manager at VF Playwear--Healthtex, where Edyie managed marketing for a leading children’s wear brand, developed promotional strategies, and coordinated significant retail events. Educational qualifications include a Master of Science in Textile Products Marketing from the University of North Carolina at Greensboro and a Bachelor of Science in Clothing and Textile Merchandising from Appalachian State University.