Vanessa Adiyanto is an accomplished marketing and product development professional with extensive experience in the hospitality and food and beverage industries. Currently serving as Product & Category Development Manager at Kopi Kenangan since January 2020, Vanessa has successfully designed and validated new product initiatives, coordinated marketing strategies, and monitored sales performance across nationwide outlets. Prior to this, Vanessa held various marketing roles, including Marketing Manager at PT Brown Tree International and Assistant Marketing Manager at PT Pharos Indonesia, where strategic planning, social media marketing, and creative project management were key responsibilities. Vanessa began a career in public relations as Public Relations Officer at Holiday Inn Jakarta Kemayoran, developing strategies to enhance the hotel’s image and managing media relations. A graduate of LSPR Communication and Business Institute, Vanessa combines strong creative vision with strategic execution to drive brand growth and market visibility.