Kopparberg UK (Cider of Sweden Ltd.)
Rob Salvesen has extensive experience in marketing, holding a series of progressive roles since entering the field in 2004. Currently serving as Head of Marketing at Kopparberg UK (Cider of Sweden Ltd.) since July 2015, Rob has also held positions such as Senior Marketing Manager and Customer Marketing Manager within the same company. Previous experience includes roles at Burton's Biscuit Company as Customer Activation Manager, Sony Europe as Pan European Brand Activation Manager, and SABMiller with roles including Assistant Brand Manager and Customer Activation Manager. Early career experience includes positions at Japan Tobacco International, British American Tobacco, and Spike Apparel. Rob holds a BCom in Marketing and Management from the University of KwaZulu-Natal and is currently pursuing a Diploma of Education in Digital Communication and Media/Multimedia through Squared Online.
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Kopparberg UK (Cider of Sweden Ltd.)
Cider of Sweden Ltd is the UK marketing, sales and distribution company for Kopparberg Cider. A subsidiary of Kopparbergs Bryggeri AB, the business is a joint venture between the independent Swedish brewer, Richmond Marketing Ireland and Cider of Sweden. Established in the UK in 2006, Cider of Sweden has a team of 38 people and an annual turnover of £140m. The business has two offices across the country; sales and marketing in Leeds and head office in Belfast. Built back in 1882, the Kopparberg Bryggeri remains independent and is home to our uniquely refreshing fruit cider. Every drop of Kopparberg is imported and made from the fermentation of apples or pears and the finest soft water, locally sourced in the town of Kopparberg, Sweden. Pioneers of the pear and fruit cider categories in the UK, Kopparberg is now the UK’s largest fruit cider brand. Within the Off-Trade, Kopparberg Strawberry & Lime and Mixed Fruit ciders have the number one and two spots for total market share respectively. Kopparberg is also the number one packaged cider in the On-Trade.