Sweety Samaiya

Sweety Samaiya currently holds the position of Head D2C and Strategic Initiatives at Kotak Cherry, focusing on building a digital wealth manager, since May 2024. Prior to this role, Sweety served in various capacities at Kotak Wealth Management from June 2013 to May 2024, including Vice President, Digital Strategy, and Senior Associate Vice President, Digital Strategy & Transformation. Responsibilities included managing Ultra HNI clients' family offices with significant investments and formulating tailored investment strategies. Earlier work experience includes a summer internship at Aditya Birla Group, addressing strategic decisions for UltraTech Cement, and an architecture internship in Sicily, Italy. Sweety holds a PGDM in Finance from IIM Lucknow, participated in a student exchange program at ESSEC Business School, and earned a Bachelor of Architecture from IIT Roorkee.