Insights

Carlos Abrams-Rivera

U.S. Zone President at Kraft Heinz

Carlos Abrams-Rivera is the U.S. Zone President for the Kraft Heinz Company, leading all business operations of the company’s largest Zone. Before joining Kraft Heinz, Carlos was the Executive Vice President and President, Campbell Snacks, a division of Campbell Soup Company that represents nearly 50 percent of Campbell’s annual sales. He has more than two decades of extensive U.S. and global food experience at Campbell, Mondelēz International, and Kraft Foods. Throughout his career, Carlos has successfully implemented a strategic approach to reinvigorating brands, improving costs, and sharpening operational execution to drive strong business results. He began his career at Kraft Foods as an Assistant Brand Manager within Oscar Mayer, later serving in a broad range of management roles across categories, brands, and businesses. A native of Puerto Rico, Carlos has held several council and board positions dedicated to diversity. He served as a co-leader of the Kraft Foods National Latino Council, and as a member of the Corporate Board of Advisors of the National Council of La Raza (now UnidosUS)– the United States' largest Latino civil rights and advocacy organization. Carlos earned his bachelor’s degree in Managerial Economics from Carnegie Mellon University and an MBA from the University of Michigan’s Stephen M. Ross School of Business.

Roles

  • U.S. Zone President

    Current role

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