Greg Buck

Greg Buck is a seasoned marketing professional with extensive experience in shopper and commerce marketing, primarily at Tyson Foods from 2014 to July 2023. In the role of Senior Manager Commerce Marketing, Greg led strategic planning for a team of 23, driving initiatives for billion-dollar brands and national retailers, while re-architecting the annual planning process. Previous roles at Tyson included Senior Manager of Shopper Marketing, where Greg contributed to a significant increase in ROI performance through targeted program design, and Senior Manager for Grocery Accounts, emphasizing collaboration with sales teams in strategic planning meetings. Prior to Tyson, Greg held positions at Hillshire Brands, where responsibilities included managing annual strategic plans for major retailers and leading consumer activation for significant brands. Greg's career began at Sara Lee and Wunderman, showcasing a strong foundation in consumer and digital marketing. Greg holds a Bachelor of Arts in Telecommunications from Indiana University Bloomington.