Jolanta Oliver

Jolanta Oliver currently serves as the Director of Marketing Analytics - Brand Growth System at Kraft Heinz, where the focus is on identifying and capitalizing on growth opportunities. Previously, Jolanta held various leadership positions at McDonald's, including Director of Digital, Menu, and Foundational & Behavioral Science Insights, leading the US consumer insight team and driving strategic research efforts. Other roles at McDonald's included directing digital insights for user experience improvement and overseeing global social listening initiatives. Prior to McDonald's, Jolanta was the Vice President of Client Services at Foresight ROI, Inc., offering strategic consulting in social intelligence and digital marketing. Jolanta's career at Kraft Foods North America included key roles in data strategy, consumer information reporting, and market research management. Jolanta holds an MBA in Marketing and Finance from The University of Chicago Booth School of Business and has been a guest speaker at Wharton AI & Analytics for Business on customer analytics.