Marlies Reijns - de Vroet

Marlies Reijns - de Vroet is an experienced professional in data management and transformation, currently serving as the Global FSQ Product Data Senior Manager at Kraft Heinz since November 2025. Previously, Marlies held the position of Enterprise Data Management Manager at IKEA, designing a strategic data foundation for operational efficiency and sustainable growth. Marlies also worked at The HEINEKEN Company in various roles, including Global Data Domain Manager and Global Business Data Lead, contributing significantly to Master Data Management strategies and data-driven transformation initiatives. Marlies's career began at Unilever, where extensive experience was gained in Master Data Management and supply chain optimization. Marlies holds a Bachelor's degree in Internal Communication and Logistics from HZ University of Applied Sciences and completed a program at IMD in 2019.