Massimo Mazzocca

Massimo Mazzocca is an experienced marketing and sales professional currently serving as Senior Trade Marketing Manager for Eastern Europe at Kraft Heinz since April 2024. Prior to this role, Massimo held various positions at Coca-Cola HBC from August 2018 to April 2024, including Senior National Account Manager and Trade Marketing Manager for the GDO channel, where responsibilities involved leading teams, managing budgets, driving brand strategy, and overseeing trade marketing masterplans. Massimo's career also includes roles at RB, where responsibilities ranged from Trade Marketing Manager to Demand Planner in both healthcare and household sectors. Educational qualifications include a Master's degree in Manufacturing & Management from Politecnico di Milano and a Bachelor's degree in Management Engineering from Politecnico di Bari.