Kraft Sports + Entertainment
Ali Towle is a seasoned marketing executive with extensive experience in the sports and entertainment industry. Currently serving as Senior Vice President of Marketing at Kraft Sports + Entertainment since April 2025, Towle previously held the role of Vice President of Customer Marketing & Brand at the New England Patriots from 2016 to April 2025. Prior experience includes a position as Vice President of Marketing with the San Francisco 49ers, where strategies for brand and business growth were successfully implemented. Additional roles include Director of Product Marketing at IBM Tealeaf, where go-to-market strategies were led, and positions in product marketing and marketing communications at Watchfire and ArcStream, respectively. Towle’s career began at Fidelity Investments, overseeing online marketing and website development. Educational credentials include a Bachelor of Arts degree from Columbia University, an MBA from MIT Sloan School of Management, and participation in executive education programs at Stanford University and UCLA Anderson School of Management.
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Kraft Sports + Entertainment
Kraft Sports + Entertainment, a division of The Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution, the Boston Uprising of esports’ Overwatch League and Gillette Stadium. Led by Robert and Jonathan Kraft, Kraft Sports + Entertainment has set the standard for delivering world-class concerts and sporting events to the people of New England for more than 20 years.