The Marketing Arm
Mick Carter is a seasoned marketing professional with extensive experience in the media and entertainment industries. Currently serving as Senior Vice President of Celebrity & Influencer Cultural Marketing at The Marketing Arm since November 2009, Mick leads the Talent Management team across EMEA, overseeing celebrity and influencer engagements for global marketing campaigns. Prior to this role, Mick owned Get Carter Ltd for a decade, facilitating partnerships and marketing initiatives for various brands and media owners. Earlier experience includes positions in sales and marketing at Jazz FM, head of TV at J Walter Thompson Manchester, and TV group head at MEC, showcasing a strong background in television planning and buying. Mick holds education credentials from Alliance Manchester Business School and Ashton Secondary School.
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The Marketing Arm
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The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. Headquartered in Dallas, with offices across the country and staff around the globe.