Asya Kuznetsova is a seasoned product management professional with extensive experience in driving growth and enhancing customer engagement across various industries. Currently serving as a Senior Group Product Manager at Kraken since June 2025, Asya leads growth teams focused on customer adoption and retention within the product suite. Prior experience includes roles at Wise, where Asya accelerated organic growth and user acquisition, and at Yandex as Head of Product, where product development from MVP to scaling stage was managed. Asya also enhanced the profitability and efficiency of Cointelegraph as Product Owner and contributed to strategic advisory projects at PwC Russia. Asya holds multiple advanced degrees, including a Master of Science in Management from emlyon business school and a Master's in Corporate Finance from Saint Petersburg State University.
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