Alianne de Rie

Alianne de Rie is a seasoned professional with extensive experience in category management and project management. Currently serving as Project Manager for Category Excellence at Kramp since November 2025, Alianne previously held various roles at Category & Trade Company from January 2022 to November 2025, including Retail Consultant, Category Manager, and Project Manager, with notable projects for clients such as Mediq and Efteling. Alianne's history also includes roles at Intergamma as Category Manager for both GAMMA NL & BE and as a junior and assistant category manager at KARWEI, along with positions at SNS REAAL, Van Lanschot Bankiers, and NedTrain. Alianne's educational background includes an MSc in Communication Science from Vrije Universiteit Amsterdam and advanced studies in Category Management from EFMI Business School.