Eric Bates

Eric Bates is an experienced digital product management professional currently serving as the Director of Digital Product Management at Krispy Kreme since April 2024. Prior to this role, Bates held various leadership positions at Inspire from September 2021 to April 2024, focusing on enhancing front-end digital channels and user experience in eCommerce. With a background that includes leading product strategy at F1 Technologies LLC and managing mobile product development at InterContinental Hotels Group, Bates has consistently demonstrated expertise in optimizing product roadmaps and driving digital transformation initiatives across multiple sectors. Previous experience also encompasses positions at Cox Automotive Inc., AutoTrader.com, and The Atlanta Journal-Constitution, where Bates managed teams and delivered key digital assets and applications. Educational qualifications include a Bachelor of Science in Computer Information Systems from Belmont Abbey College.