Sara Shenoha

Head Of Channel Strategy & Category Development at Krispy Kreme

Sara Shenoha is an accomplished marketing professional with significant experience in the consumer packaged goods industry. Currently serving as the Sr. Director of CPG Marketing at Krispy Kreme since May 2021, Sara previously held key marketing roles at Tyson Foods, including Director of Marketing for Tyson Fresh Meals and Sr. Brand Manager for Ball Park, where notable successes included expanding distribution and enhancing profit margins. Prior experience includes positions at Hillshire Brands, Morton Salt, and Kraft Foods, demonstrating a strong track record in brand management, strategic planning, and product development. Sara holds an MBA in Marketing from the University of Michigan - Stephen M. Ross School of Business and a BSE in Industrial & Operations Engineering from the University of Michigan.

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