Kartik Sonti is a marketing and branding professional currently working at KritiKal Solutions, a leading tech firm providing solutions in AI/Machine Learning/Vision, IoT and Software Systems. Kartik has over two years of experience in the field and has won the prestigious "Kriti Ratna" Award in their very first year of working at KritiKal.
Over the years, Kartik has had the opportunity to contribute and add value across various areas such as social media, budget and activity planning, SEO, campaign management, content strategy and quality, team building and management, email marketing and lead generation, and events and conferences. Kartik has played a key role in developing and implementing the social media strategy across all platforms at KritiKal, achieving significant organic growth in engagement rates and digital presence. Kartik has also ideated with the top management and leadership towards the company's annual planning and strategy since 2018.
In their role as marketing manager at KritiKal, Kartik is responsible for creating the quarterly and annual marketing budget and activity calendar, overseeing all marketing and branding content representing KritiKal Solutions, and managing a team of five content creators and digital marketers. Kartik is dedicated to ensuring a high-performance, innovative and happy work culture within the team. Kartik has also streamlined the data warehousing SoPs for email marketing and lead generation.
Under Kartik's leadership, KritiKal has organized and coordinated various
Kartik Sonti has a Master of Business Administration (M.B.A.) from the Indian Institute of Planning and Management in Marketing & Entrepreneurship and a Bachelor of Technology (B.Tech.) from the Institute of Aeronautical Engineering in Mechanical Engineering.