Fernando Lucio

Fernando Lucio is an accomplished business leader with extensive experience in marketing, technology, and financial services. Currently serving as the CEO of Empresta Bem Melhor since March 2019, Fernando has significantly contributed to the credit market in Brazil, focusing on fair and accessible credit solutions. Prior to this role, Fernando held key positions in various organizations including as a Marketing & IT Director/Partner at Labcred, and as a Professor at Fundação Dom Cabral and Kroton, imparting knowledge on marketing and digital transformation. With a strong entrepreneurial background, Fernando founded GDAX and played a vital role in establishing e-commerce strategies for major companies, including Claro and Oi. Fernando's academic credentials feature multiple MBAs and programs from prestigious institutions such as Stanford University and FGV.